Library Marketing Quiz

Public Service institutions do not need marketing

• True

• False

Answer explanation

Public Service institutions, like any other organization, can benefit from marketing to raise awareness, engage with the community, and promote their services. Therefore, the statement that they do not need marketing is false.

If a customer identifies that the cost of an offer is greater than all the benefits he will consider it as a low value offer.

• True

• False

Answer explanation

If a customer finds the cost of an offer to be greater than all the benefits, they will consider it a low value offer, making the statement true.

Creating a customer is the prime objective of marketing

• True

• False

Home delivery of food is a type of pure service

• True

• False

Answer explanation

Home delivery of food involves both a tangible product (food) and an intangible service (delivery), making it a type of hybrid service, not a pure service.

Satisfying a want is essential for the survival of an individual

• True

• False

Answer explanation

Satisfying a want is not essential for survival, basic needs like food, water, and shelter are crucial. Wants are desires beyond survival.

A need can be defined as "A state of felt deprivation"

• True

• False

Answer explanation

A need can be defined as 'A state of felt deprivation', indicating that it is true.

Maslow's Hierarchy of needs shows the psychological needs at the base of the triangle

• True

• False

Answer explanation

Maslow's Hierarchy of needs actually shows physiological needs at the base of the triangle, not psychological needs. Therefore, the statement is False.

A need is unique from person to person

• True

• False

Answer explanation

The correct answer is False because while needs may vary in intensity or urgency, the basic concept of a need is consistent across individuals.

Willingness to buy means the highest price a consumer will pay for one unit of a good or service.

• True

• False

Answer explanation

Willingness to buy refers to the highest price a consumer is willing to pay for a unit of a good or service, making the statement true.

Brand marketing in Library is all about promoting a logo or sign

• True

• False

Answer explanation

Brand marketing in Library is not just about promoting a logo or sign, it involves various strategies beyond just visual elements.