Online Advertising

Quiz
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Business
•
University
•
Medium
Rizki Muhammad Ardian Setiadi 089638001418
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10 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Yang tidak termasuk tujuan iklan online adalah
Membanung brand loyalty
Membangun brand awareness
Memberikan informasi kepada audiens
Menjadi market leader
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Yang termasuk push media (outbound) adalah
Media Sosial
Banner
Viral Marketing
Tiktok
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Pemunculan animasi pada perpindahan halama selama 20 detik adalah pengertian dari
Widgets
Pop up
Skyscraper
Superstitial
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Gambar di atas adalah contoh desain iklan jenis
Superstitial
Pop up
Widget
Skyscraper
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Biaya per seribu tayangan di dalam situ web tertentu dikenal dengan istilah
CPM (Cost Per Million)
CPC (Cost Per Click)
Click through rate (CPR)
Impression
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Yang tidak termasuk tujuan campaign iklan di Google Adwords adalah
Menguasai pasar
Meningkatkan penjualan
Meningkatkan traffic situs
Menjangkau audiens baru
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Biaya per tindakan menghitung biaya untuk menyelesaikan aktivitas tertentu seperti menarik pelanggan baru atau melakukan penjualan adalah
Click through Ratio (CTR)
Cost Per Acquisition (CPA)
Return on Ad Spend (ROAS)
Conversion Rate
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