HDM DF - Market

What is 'Technology push' in the context of selling products?

• When products are produced as a result of market demand.

• When research and development in new technology drives the development of new products.

• When a company reduces the price of its products to increase sales.

• When a product is promoted through extensive advertising.

What is 'Market pull' in the context of selling products?

• When products are produced as a result of market demand.

• When research and development in new technology drives the development of new products.

• When a company reduces the price of its products to increase sales.

• When a product is promoted through extensive advertising.

What is the purpose of market research?

• To increase the price of products.

• To fully understand the consumers' needs.

• To reduce the quality of products.

• To promote products through advertising.

Which of the following is an example of a demographic aspect in target market segmentation?

• Region

• Age

• Attitudes

• Brand loyalty

What is the aim of a marketing strategy?

• To create a product that is unique

• To match products with the people who need and want them

• To reduce the cost of production

• To increase the number of employees

Which of the following is NOT one of the four Ps of marketing?

• Product

• Price

• Place

• Profit

What is one way to make the target group aware of a product?

• Reducing the product's price

• Using a suitable promotion

• Changing the product's design

• Increasing the product's size

Which of the following is a method of promotion mentioned in the text?

• Reducing production costs

• Sponsorship of events or celebrity endorsement

• Increasing the product's price

• Changing the product's color

What is niche marketing?

• Marketing efforts concentrated on a broad segment of the population

• Marketing efforts concentrated on a small and well-defined segment of the population

• Marketing efforts concentrated on a global audience

• Marketing efforts concentrated on a random segment of the population

Which of the following is an advantage of niche marketing?

• High competition of production

• Over-dependence on a single product

• Less competition of production

• Very vulnerable to market changes