Social Media Management

If you are increasing followers for a social media account, which metrics would you be looking at?

• Followers Count

• Content Views

• Number of Likes

• Number of Shares

What does "Views Conversion" means in social media management?

• Turning content views into a desired outcome (e.g. sales)

• Converting views into user preferences (e.g. content types)

• Making views more visible

• Changing views to fit different audience

Which platform is best known for professional networking?

• Facebook

• Instagram

• LinkedIn

• TikTok

Which of the following is a common social media management tool?

• Photoshop

• Hootsuite

• Slack

• Wix

What is the term for content that is shared and spread rapidly online?

• Trending

• Viral

• Boosted

• Paid

What is a social media algorithm designed to do?

• Display content in chronological order

• Randomly display content

• Personalise content based on user behavior

• Only show paid content

What is a common strategy for increasing engagement on posts?

• Posting infrequently

• Posting at optimal times

• Replies to every single comments

• Insert 20 hashtags per post

Which metric is NOT typically used to measure social media success?

• Likes

• Follows

• Views

• Comments

What is the primary purpose of a social media content calendar?

• To plan posts in advance

• To track follower growth

• To monitor ad spending

• To analyse competitor activity

What is the main advantage of using hashtags in social media posts?

• To increase post visibility

• To create private groups

• To limit who can see the post

• To appears trendy