Semrush Quiz

James runs an e-commerce site in China, serving primarily local customers. He wants to track how well his website ranks for his custom keywords as well as finding out his close competitors. But since Google is restricted in China, he's finding it difficult to monitor this. Plus, since China's e-commerce market is super competitive, James wants to be able to consistently monitor his custom keywords ranking. Which Semrush tool would be the right fit for James's needs?

• Traffic Analytics

• Listing Management 

• Position Tracking

• On-Page SEO Checker

Answer explanation

1. Position Tracking tool offers various search engine platforms according to user’s need, one of it includes Baidu which help track search results in China. Position Tracking tool also offers daily data update which helps James with his need to have consisten monitoring over his custom keywords.

Choose the correct statements about SEO Content Template:

• Integrating Google Search Console helps check if the website ranks for target keywords on the SERP.

• The tool gives SEO recommendations based on the top 10 Google ranking rivals for the target keywords.

• SEO Content Template is the only Semrush tool where users spend SEO Idea Units.

• It provides recommendations based on content ranking in a specific region or city.

Answer explanation

1. The tool gives SEO recommendations based on the top 10 Google ranking rivals for the target keywords. It also provides recommendations based on content ranking in a specific region or city.

3. SEO Ideas units are also used in other tools such as OPSC and SWA.

5. SEO Content Template does not have an integration option with Google Search Console

Choose the correct statements based on the SWA, its limits & accessibility:

• Google Docs with SWA templates can be shared with any team

  member/writer without a Semrush account to let them view

  recommendations and work on the articles using the template created.

• To Rephrase, Simplify, or Summarize, the tool uses 1 Smart Writer

  Words limit for 1 word. The Expand feature spends 2 Smart Writer

  Words limits for 1 word.

• The Originality checker renews on the last day of every month.

• SWA recommended readability is calculated based on the

  Flesch–Kincaid score and represents an average among your top 10

  Google competitors. However, users have the flexibility to choose their

  own target readability.

Answer explanation

1. The Originality checker renews on the FIRST day of every month, not the last.

A user asks you: “How do you get search volume data? I see it’s the same as it is in the Google KWD planner.”

• Semrush combines third-party data with historical clickstream data to create a model that calculates keyword volumes.

• Semrush collaborates with Google and takes the data from their Google Keyword Planner.

• Semrush aggregates search volume data from various SEO and marketing tools to provide a comprehensive dataset.

• Semrush uses machine learning algorithms to predict search volumes based on historical keyword performance.

Answer explanation

1. To calculate search volumes, we use machine learning algorithms and petabytes of accumulated data from search engines. Semrush takes sets of data from third-party providers and overlays it with historical clickstream data acquired from reliable sources.

By integrating your Google Seach Console account with this tool, you can identify domains that are already linking to you, allowing the tool to update its suggestions and avoid recommending backlink prospects you already have. Which tool is it?

• On-Page SEO Checker

• Organic Traffic Insights

• Backlink Audit

• Link Building

Answer explanation

1. Connecting Google Search Console to the Link Building Tool campaign will help you avoid adding domains to your list of targets that you already have links from according to your GSC data.When you sync your GSC account to the Link Building Tool, the tool will see which domains are already linking to you to update the recommendations to avoid recommending any backlink prospects that you already have links from.

With the integration between Site Audit and Google Analytics, a user can:

• Prioritize the most popular pages that have issues, and identify the pages with no internal links.

• Check orphaned pages and import the landing pages and keywords that your website is ranking for.

• Import the number of active users and get a breakdown of different traffic sources

• Import Google Core Web Vitals metrics and check orphaned pages

Answer explanation

1. Connecting your Google Analytics to the Site Audit tool allow you to adds pageviews to the results of your audit and adds an additional check of orphaned pages.

Looker Studio is a free online tool that allows you to create custom reports and dashboards for your business that combine different data sources. Which Semrush connection can the users configure?

• Domain Analytics, Position Tracking and Site Audit

• Seo Dashboard, Position Tracking and Site Audit

• Position Tracking, Site Audit and Backlink Analytics

• MyReports, Position Tracking and Site Audit

Answer explanation

1. Integration with Google Looker Studio allows user to import data from Domain Analytics, Position Tracking, and Site Audit using each respective connectors.

Please choose the factors used to calculate Keyword Difficulty in Semrush.

• Click Potential

• Keyword Word Count

• Keyword Search Volume

• Whether the Keyword Is Branded

Answer explanation

1. Click Potential is not one of the factor included to calculate keyword difficulty. This metric represents the predicted chance of getting a click through to your website if your result occupied the top position of the SERP.

3. The main factors included are: (1) Backlinks to Top-Ranking Sites, (2) Authority Scores of Top-Ranking Sites, (3) Keyword Search Volume, (4) The Presence of SERP Features, (5) Whether the Keyword Is Branded, (6) The Search Term’s Word Count

How can Semrush Keyword Difficulty metric be useful in SEO analysis? Select all that apply.

• Helps prioritize long-tail keywords and low hanging fruit for quicker SEO wins.

• Helps target/ set aside more difficult keywords with PPC instead of/in addition to SEO

• Helps filter away high KD% keywords that would waste time/budget

• In combination with the Keyword Gap tool, helps discover keywords from competitor’s SEO strategy that could be good targets.

Answer explanation

1. Information about Keyword Difficulty can be useful for: (1)When building a new campaign, use it to find low competition keywords for the keyword list, (2) In a competitive analysis, run a Keyword Gap to discover keywords in your competitor’s SEO strategy that could be good targets for you, (3) Audit an existing site and set keyword priorities for SEO vs PPC, (4) Prioritize long-tail keywords and low hanging fruit for quicker SEO wins, (5) Filter away high KD% keywords that would just waste your time/budget, and (6)Target the more difficult keywords with PPC instead of/in addition to SEO

The user would like to get information on how much traffic the domain gets via SERP Features on the local level. What would you recommend to the user?

• Use the Organic Research Positions Report to filter for SERP Features and see the exact traffic coming from them.

• Use the Traffic Analytics Traffic Journey Report to view traffic channels, including SERP Features.

• Use the Position Tracking Overview Report to find estimated traffic from various SERP Features locally.

• Use the On Page SEO Checker to see potential traffic from SERP Features once you rank for them.

Answer explanation

1. Position Tracking lets you track a website’s daily rankings for a custom set of target keywords. You can set your targeting to watch any specific geographic location and device type (mobile phone, tablet, or desktop).