Accelerate | Sales and BD

Consider the following scenarios:

Case A: The campaigner is a single mother living below the poverty line, caring for her 3-month-old daughter who has been in an accident. The father passed away in the accident.

Case B: The campaigner is a 30-year-old son, and the beneficiary is his 50-year-old father, who is in critical condition following an accident. The father requires a surgery within 7 days, costing approximately 7 lakh rupees.

Which case would you recommend for the accelerated model?

• Case A
• Case B
• Both cases - A & B
• None of the above

What is the ideal goal amount for an accelerate campaign?

• 5 lakh and above
• 10 lakh and above
• 15 lakh and above
• 20 lakh and above

What amount will be transferred to the hospital in an accelerated model?

• Approximately 60% of the funds raised
• Approximately 70% of the funds raised
• Approximately 75% of the funds raised
• Approximately 80% of the funds raised

Consider the following scenarios:

Case A: The campaigners are parents of a 5-year-old child with mouth cancer, who has a visible facial deformity. This case involves a hospital shoot with hospital attire, and the family is willing to participate in the shoot.

Case B: The campaigner is a 20-year-old raising funds for his mother, who is an accident victim. This case involves a home shoot with casual attire, the whole family is involved, and the mother has lost a lower limb, resulting in a bottom body deformity.

Which case would you recommend for the accelerated model?

• Case A
• Case B
• Both cases - A & B
• None of the above

Which of the following scenarios is likely to resonate most with donors?

A. Ulcers and boils on the skin (Non-cancerous condition)

B. Twisted feet (Resulting from an accident)

• Case A
• Case B
• Both cases - A & B
• None of the above

How can you provide guidance for a case where the campaigner faces social stigma?

• BD to campaigner - I understand your perspective, but at the moment, the priority is arranging funds promptly for the treatment within the available time frame. Crowdfunding is the most effective option to help you raise the required funds quickly without burdening you.

• BD to campaigner - Donors contribute to a cause without expecting reimbursement. Therefore, donors may not retain the memory of their donation for an extended period.

• Success stories
• All of the above

Which of the following departments could provide potential leads for the accelerate model?

• Emergency Department & Pediatric Department
• Oncology and transplant Department
• Medical Social Worker or counsellors
• All of the above

The hospital shows promising potential, but the points of contact (POCs) are not referring the campaigns. What steps should be taken?

• Improvement required in campaigner counseling

• We need to focus on improving rapport building with the points of contact (POCs)

• Improvement needed in setting expectations with the campaigner

• None of the above

Hospital POC raised an objection - Why was the case rejected even after the photoshoot/videoshoot was completed. How will you handle this situation?

• BD to POC - There's a chance that the photoshoot/videoshoot may not have produced the expected results, such as lacking the empathetic angle needed for strangers to connect and donate to the case.

• BD to POC - The team rejected the case for specific reasons.

• BD to POC - The case was deemed inappropriate for accelerate, which led to its rejection.

• BD to POC - I apologize, but the team is not prepared to consider this case for accelerate.

Hospital staff is alleging that campaigns are only chosen based on visible signs, while others are rejected. How do you address this situation?

• BD to POC - Cases are already challenging to raise funds for, as the campaigner lacks a social network and social media presence. However, the IG team is going the extra mile to attempt the campaign in the accelerate model.

• The accelerate model involves promoting the campaign on digital platforms with extensive efforts by the IG team, including photoshoots, videoshoots, and paid promotions, to increase the campaign's outreach.

• In the Accelerate model, it's crucial that strangers emotionally connect and engage with the patient and their family.

• All of the above