Social Media - Lesson 3 Quiz

Leo and his social media team have just finished creating SMART goals for the next social media campaign. Which step will they do next?

• Set goals

• Define strategies

• Listen and analyze

• Identify the target audience

The social media team for an amusement park wants to improve the park’s positioning in social media. Who should help them develop a strategy?

• customer service

• leadership

• human resources

• marketing

Sue wants to complete a SWOT analysis with the social media team. She believes the results will help them develop better campaigns. Which of the following is a weakness that the SWOT analysis may highlight?

• New technologies that will improve product quality.

• Negative comments that didn’t receive a company response.

• Employees who reshare company posts often.

• New competitors in the industry that are aggressive.

Julie has been asked to calculate the return on investment (ROI) for the last social media campaign. What is this metric measuring?

• Brand awareness growth

• Customer loyalty growth

• Employee retention

• Financial profit

Once a company identifies threats, they can strategize on how to use their strengths to neutralize or find a way around them. A typical threat on social media would be:

• an overwhelming response to an ad that may bring down the server.

• negative comments on social media pages.

• an active social media campaign on a site where they are active but the competitors are not.

• a form that does not function properly and information is not collected.

Bill asks the social media team to group the audience by their lifestyles and interests. What type of segmentation is this?

• Demographic

• Psychographic

• Physiological

• Behavioral

Susan is new to the social media team. She is confused when they start talking about developing a persona. Which of the following would help her understand this term?

• A well-known character often associated with the company or brand.

• A CEO in the company known as a leader in the industry.

• A fictitious user that represents a group of real users on social media.

• Factual information of a real customer portrayed through an illustrated character.

Steve wants to offer a promotion on social media that gives 50% off one product to the first 50 people who use the code listed on the social media post. What would be a reasonable goal for this campaign?

• Produce first-time sales from the primary audience

• Eliminate the risk of a negative comment during this month’s campaign.

• Encourage the primary audience to comment on their favorite products.

• Maintain the engagement rate by followers liking the post.

Martha and Bill will be working on drafting personas to present to the social media team. What do they need knowledge of before they start this work?

• The typical consumer for the company's products or services.

• The company's influence in the industry it operates in.

• The business at a high level and at a very basic customer level.

• The market and economy in which the social media campaign is launched.

Tami owns a small spa salon. She would like to promote the business on social media. She read some blogs to learn how to have a successful campaign. As a result, she plans to focus on females who need hair colored, can afford it and like natural solutions. What type of campaign is she launching?

• Creative campaign

• Targeted campaign

• Broad campaign

• Expensive campaign