E-Marketing Chap1

What is Earned Media?

• • Media that a company pays for to promote their brand or product

• • Media that is owned and controlled by the company

• Media that is created and owned by a company or individual

• Media that is earned through word of mouth and social sharing

Which of the following is a benefit of email marketing?

• It does not require any design or copywriting skills

• It is not trackable

• It allows you to target specific audiences

• It is free to use

• It is a guaranteed way to generate sales

Which of the following is NOT one of the four components of the RACE planning framework?

• Retain

• Reach

• Engage

• Convert

• Act

Which of the following categories of e-communication tools or media channels involves using paid ads to reach potential customers?

• Online PR

• Opt-in-email

• Online partnership

• Interactive ads

• Search marketing

Which type of transaction involves government agencies or organizations conducting business with other government entities?

• G2G

• B2B

• C2C

• B2C

• C2G

Which of the following is an example of Owned Media?

• A company's official social media page

• A customer's social media post about their experience with a company

• An influencer's sponsored post promoting a brand's product

• A customer review on an e-commerce website

• A news article featuring a company's CEO

Which of the following is NOT a type of digital marketing?

• Telemarketing

• Social media marketing

• Pay-per-click (PPC) advertising

• Search engine optimization (SEO)

• Content marketing

What is the RACE planning framework?

• A framework for digital marketing planning

• All of the above

• None of the above

• A framework for traditional media planning

• A framework for e-commerce project management

Which of the following is an example of Paid Media?

• An influencer's sponsored post promoting a brand's product

• A customer review on an e-commerce website

• A customer's social media post about their experience with a company

• A company's official social media page

• A news article featuring a company's CEO

What is the Engage stage of the RACE planning framework focused on?

• Building brand awareness

• Developing customer loyalty programs

• Improving customer retention

• Building relationships with potential customers

• Creating a content marketing plan