Social Media - Lesson 4 Quiz

Sam just finished evaluating the last social media campaign team’s performance. He learned that too many deadlines were missed because of confusion on who did what. Which of the following is a best practice Sam can use to help the next team improve in this area?

• Include members who are not afraid to be flexible and bend the rules.

• Include creative members who can create new content quickly.

• Make sure the team members are in the same department.

• Make sure the team has clear roles and responsibilities.

To increase awareness, Paul wants to increase the company’s product visibility on social media platforms. What strategy can he use to achieve this?

• Create a cute, memorable or funny profile on several social media platforms and sites.

• Post one time each week on a regular schedule and promote the company brand each time.

• Be active by posting daily and engaging with anyone interacting with the content.

• Work behind the scenes to create unique and memorable content for your company.

Work behind the scenes to create unique and memorable content for your company.

• Decide which metrics will be used.

• Create the campaign budget.

• Choose the social media platforms.

• Develop campaign strategies.

Sophia is a writer on the social media team. She is working on preparing content for social media. This content is long and covers complex ideas. Which content strategy should she use to deploy the content?

• 80/20 rule

• Serialized content

• Rule of thirds

• Platform-specific content

Mary has been selected to be on the next social media campaign. The manager asked her to analyze the company’s existing social media presence and the current sentiment across all platforms. Which stage of the campaign does this work occur?

• Preparation

• Planning

• Reporting & Refinement

• Implementation & Measurement

Linda and Phil just attended a webinar on the social media funnel. They are reporting back to the social media team on what they learned. Linda shared that she felt the team did a good job with the first five phases of the social media funnel but could do better on the last three. What strategy would help them improve in this area?

• Post a discount offer for a first-time buyer.

• Use short educational content posts on a product.

• Post customer success stories with a product.

• Post a survey asking for feedback on products and services.

Larry is training the human resource (HR) department on how to use social media to promote the company brand. An HR employee asks him to further explain what a call to action is. Which of the following would be an accurate answer?

• Something that can be used to motivate your followers to promote your brand or message.

• A link, button or graphic that encourages the user to click to perform an activity.

• An idea or reason for active audience members to go out and pursue when they disengage.

• An instruction to the audience to provoke them into going to your store or your website.

The social media team participated in a webinar on social media content strategies. They learned about the Rule of Thirds. They decided to implement this strategy in the next campaign. They have ideas for two of the three activities: share and engage. Which activity are they struggling with?

• Premier

• Production

• Promote

• Produce

The social media team received negative comments from their influencers. The comments state that the last campaigns have not been useful to them. How should the team respond to this concern?

• Continue the same campaigns and encourage the influencers to modify their strategies.

• Designate a support person for the influencers that also functions as a coach.

• Increase the influencers with an outreach campaign that targets a different type of person.

• Develop a different persona that represents the audience that influencers reach.

Mario is using a social media content strategy where 80% of the content is interesting or informative. The rest of the content is promotional. What is this 80/20 content strategy referred as?

• Rule of Thirds

• Pareto Principle

• Platform-specific

• Serialized