E-marketing Chap3

What is HTML?

• A scripting language for creating websites

• None of the above

• A programming language for creating websites

• A markup language for creating websites

• A style sheet language for creating websites

What is the purpose of JavaScript?

• None of the above

• To add interactivity and functionality to a website

• To create the structure and content of a website

• To design the layout and appearance of a website

• To connect a webpage to a server

Which of the following is NOT a common website hosting option?

• Shared hosting

• Dedicated hosting

• VPS hosting

• Cloud hosting

• HTML hosting

What is a domain name?

• The physical location of a website's files

• A unique identifier that directs users to a website

• The programming language used to create a website

• None of the above

• The name of the website owner

What is the purpose of CSS?

• To structure the content of a webpage

• To define the functionality of a webpage

• To add interactivity and dynamic behavior to a webpage

• To style the content of a webpage

• None of the above

Which of the following is a limitation of Universal Analytics that Google Analytics 4 addresses?

• Limited cross-device tracking

• Limited event tracking

• Lack of real-time reporting

• Inaccurate attribution modeling

• Limited user engagement tracking

What is the purpose of HTML?

• To style the content of a webpage

• To structure the content of a webpage

• To connect a webpage to a server

• To create dynamic animations

Which tracking code is used to collect data in Google Analytics?

• A cookie placed on the user's browser

• An email subscription form on the website

• A pop-up survey on the website

• A CAPTCHA form on the website

• A unique URL for each page on the website

What is the conversion rate in Google Analytics?

• The percentage of users who return to a website within a specific time frame

• The percentage of users who complete a desired action on a website

• The percentage of users who abandon their shopping cart on a website

• The percentage of users who view a website

• The percentage of users who visit a website from a specific location

What is a responsive website?

• A website that is mobile-friendly

• A website that is optimized for search engines

• A website that responds to user input

• A website that is easy to navigate

• A website that has high-quality images