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pmk past year

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Assessment

Quiz

Others

University

Easy

Created by

Fiqa Hamzah

Used 1+ times

FREE Resource

40 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is an example of online advertising?

A. billboard

B. telemarketing

C. signboard

social media marketing

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Banner ads refers to

A. a short text or graphics to promote product or service

B. billboard that show along the highway

C. paid advertisement if customer want to view it

D. online and offline retainer

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

__________encourage customers to save money and enjoy discounts while shopping.

A. coupon

B. email

C. tracking

D. pop up ads

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

_______refers to the ability to provide customers an integrated, interactive experience, through both offline and online channels.

A. multichannel

B. omnichannel

C. integrated channel

D. online channel

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Advertisements that use email are considered to be the most effective for the objective to_______

A. reach audience at low cost

B. keep their price of product stable

C. build brand image

D. penetrate new market

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

SEO refers to the process of getting_______

A. trafic from the website, social media and blog

B. traffic from the free, organic editorial or natural search result

C. information to increase followers for the company

D. prospect and customers to increase the profit of the company

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The first step in keyword selection is_______

A. creating high quality backlinks from reputable websites

B. optimizing on-page elements such as content and keywords

C. setting and understanding overall goal

D. engaging in influencer marketing to promote product

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