Digital Advertising Basics

What is the main advertising platform for Google Ads?

• Google Search Network

• Google Maps

• Google Shopping

• Google Display Network

What type of ads are shown at the top of Google search results?

• Twitter Ads

• Instagram Ads

• Facebook Ads

• Google Ads or AdWords

Which type of Google Ads allows you to reach customers across millions of websites and apps?

• App Ads

• Display Ads

• Search Ads

• Video Ads

Which type of Google Ads is best for creating engaging video content?

• TrueView ads

• Search ads

• AdSense ads

• Display ads

Which social media platform is known for its detailed targeting options in advertising?

• Facebook

• Twitter

• LinkedIn

• Instagram

Which platform is owned by Facebook and is popular for visual storytelling through images and videos?

• Instagram

• Facebook

• Whatsapp

• Meta

What type of Facebook Ads are designed to collect information from potential customers?

• Lead Generation Ads

• Survey Ads

• Clickbait Ads

• Impression Ads

What is the main objective of Instagram Ads?

• To help businesses limit sales or leads

• To help businesses reduce website visits and increase sales online

• To help businesses decrease brand awareness, increase website visits and generate user information

• To help businesses reach a larger audience, increase brand awareness, drive website visits, and generate sales or leads.

Which platform is best for B2B advertising and professional networking?

• LinkedIn

• TikTok

• Facebook

• Instagram

What is the main difference between Google Search Ads and Display Ads?

• The main difference is in the website types.

• The main difference is in the placement.

• The main difference is in the platforms used.

• The main difference is in the location targeting.