Influencing Behavior Quiz

What are the two main ways to influence the behavior of others according to Sinek?

• Inspiration and manipulation

• Persuasion and coercion

• Motivation and intimidation

• Encouragement and pressure

What does "manipulation" refer to in the context of influencing behavior?

• Brainwashing people into buying products

• Laying out incentives

• Providing free samples

• Offering high-quality products

Why doesn't manipulation breed loyal customers?

• Customers come to you for the good deals, not because they like you

• Customers are always satisfied with the products

• Customers are inspired by the company's vision

• Customers receive excellent customer service

What is the most noteworthy criticism of Apple mentioned in the text?

• Apple products are too expensive.

• Apple doesn't offer good deals on its products.

• Apple products are not innovative.

• Apple products are difficult to use.

What does Apple not use to attract customers, according to the text?

• Discounts

• Carrot-and-stick trickery

• Advertising

• New features

Where did the spirit of protest and uprising take place at the end of the sixties?

• Southern California

• Northern California

• Eastern California

• Western California

Who were the two young men filled with an anti-establishment spirit mentioned in the text?

• Bill Gates and Paul Allen

• Larry Page and Sergey Brin

• Steve Wozniak and Steve Jobs

• Mark Zuckerberg and Eduardo Saverin

What major technological development is mentioned as taking place during the same time as the hippie movement?

• The internet revolution

• The smartphone revolution

• The computer revolution

• The television revolution

According to the text, what was the deeper mission of Wozniak and Jobs with their computers?

• Making money

• Empowering the individual and challenging the status quo

• Creating entertainment devices

• Building the fastest computers

What key concept introduced by Sinek is mentioned in the text?

• The Golden Rule

• The Golden Ratio

• The Golden Circle

• The Golden Mean