
Vocabulary: Brand management
Authored by AF Bartas
English
Professional Development

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10 questions
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1.
FILL IN THE BLANK QUESTION
30 sec • 1 pt
A problem with product e____________________ is that the celebrities used might get into trouble, which could then cause negative publicity.
2.
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30 sec • 1 pt
Brand l____________________ is declining among shoppers, who are increasingly turning to the cheaper supermarket own-label products.
3.
FILL IN THE BLANK QUESTION
30 sec • 1 pt
By expanding their product r____________________, many companies hope to attract new customers.
4.
FILL IN THE BLANK QUESTION
30 sec • 1 pt
Ferrari’s brand i____________________ is that of an upmarket, well-engineered, well-designed and sophisticated car.
5.
FILL IN THE BLANK QUESTION
30 sec • 1 pt
In many countries, the ‘bic’ brand n____________________ has become a synonym for ballpoint pens.
6.
FILL IN THE BLANK QUESTION
30 sec • 1 pt
Last year, our company started a huge advertising campaign to support its biggest European product l____________________ ever.
7.
FILL IN THE BLANK QUESTION
30 sec • 1 pt
In marketing, the length of time that people continue to buy a particular product is called the product l____________________.
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