Vocabulary: Brand management

A problem with product e (a)   is that the celebrities used might get into trouble, which could then cause negative publicity.

Brand l (a)   is declining among shoppers, who are increasingly turning to the cheaper supermarket own-label products.

By expanding their product r (a)   , many companies hope to attract new customers.

Ferrari’s brand i (a)   is that of an upmarket, well-engineered, well-designed and sophisticated car.

In many countries, the ‘bic’ brand n (a)   has become a synonym for ballpoint pens.

Last year, our company started a huge advertising campaign to support its biggest European product l (a)   ever.

In marketing, the length of time that people continue to buy a particular product is called the product l (a)   .

Several consumer associations are running campaigns to require disclosure of product p (a)   in all media, including TV, movies and video games.

We want more consumers to become familiar with our products. So the aim of our next advertising campaign should be to raise brand a (a)   .

When Bic, the manufacturer of ballpoint pens, moved into windsurf boards, disposable lighters and razors, it was a typical example of brand s (a)   .