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Vocabulary: Brand management

Authored by AF Bartas

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Professional Development

Vocabulary: Brand management
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10 questions

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1.

FILL IN THE BLANKS QUESTION

30 sec • 1 pt

A problem with product e (a)   is that the celebrities used might get into trouble, which could then cause negative publicity.

2.

FILL IN THE BLANKS QUESTION

30 sec • 1 pt

Brand l (a)   is declining among shoppers, who are increasingly turning to the cheaper supermarket own-label products.

3.

FILL IN THE BLANKS QUESTION

30 sec • 1 pt

By expanding their product r (a)   , many companies hope to attract new customers.

4.

FILL IN THE BLANKS QUESTION

30 sec • 1 pt

Ferrari’s brand i (a)   is that of an upmarket, well-engineered, well-designed and sophisticated car.

5.

FILL IN THE BLANKS QUESTION

30 sec • 1 pt

In many countries, the ‘bic’ brand n (a)   has become a synonym for ballpoint pens.

6.

FILL IN THE BLANKS QUESTION

30 sec • 1 pt

Last year, our company started a huge advertising campaign to support its biggest European product l (a)   ever.

7.

FILL IN THE BLANKS QUESTION

30 sec • 1 pt

In marketing, the length of time that people continue to buy a particular product is called the product l (a)   .

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