Vocabulary: Brand management

A problem with product e____________________ is that the celebrities used might get into trouble, which could then cause negative publicity.

Brand l____________________ is declining among shoppers, who are increasingly turning to the cheaper supermarket own-label products.

By expanding their product r____________________, many companies hope to attract new customers.

Ferrari’s brand i____________________ is that of an upmarket, well-engineered, well-designed and sophisticated car.

In many countries, the ‘bic’ brand n____________________ has become a synonym for ballpoint pens.

Last year, our company started a huge advertising campaign to support its biggest European product l____________________ ever.

In marketing, the length of time that people continue to buy a particular product is called the product l____________________.

Several consumer associations are running campaigns to require disclosure of product p____________________ in all media, including TV, movies and video games.

We want more consumers to become familiar with our products. So the aim of our next advertising campaign should be to raise brand a____________________.

When Bic, the manufacturer of ballpoint pens, moved into windsurf boards, disposable lighters and razors, it was a typical example of brand s____________________.