Market Segmentation Quiz

What are the four steps, in order, to designing a customer-driven marketing strategy?

• market segmentation, differentiation, positioning, and targeting

• positioning, market segmentation, mass marketing, and targeting

• market segmentation, targeting, differentiation, and positioning

• market alignment, market segmentation, differentiation, and market positioning

• market recognition, market preference, market targeting, and market insistence

Your firm has decided to localize its products and services to meet local market demands. A good approach to use would be ________ segmentation.

• Geographic

• Benefit

• End-use

• Customer

• Image

Even though several options are available at any one time, there ________ to segment a market.

• Is one single best way

• Is no single way

• Is a most effective way

• Are limited ways

• Are four ways

Through market segmentation, companies divide large, heterogeneous markets into smaller segments that can be reached more ________ with products and services that match their unique needs.

• Efficiently

• Effectively

• Intensely

• Indirectly

• Both A and B

When a company identifies the parts of the market it can serve best and most profitably, it is practicing ________.

• Concentrated marketing

• Mass marketing

• Market targeting

• Segmenting

• Differentiation