PLAY GAME

What color is the Pepsi logo?

• Blue, red and white

• Green, yellow and orange

• Purple, pink and blue

• Black, white and gray

Which Pepsi soft drink was first introduced in 1961?

• Diet Pepsi

• Cherry Pepsi

• Dr Pepper

• Fanta

Which Pepsi soft drinks do not contain sugar?

• All of the above answers

• Pepsi Max

• Diet Pepsi

• Pepsi Zero Sugar

Which of the following strategies involves PepsiCo leveraging social media platforms to create engaging content and viral marketing initiatives?

• Sponsorships and Partnerships

• Influencer Marketing

• Advertising

• Event Marketing

Which marketing strategy involves PepsiCo sponsoring major sports events and teams, such as the NFL, NBA, and UEFA Champions League?

• Sales Promotions

• Product Placement

• Contests and Sweepstakes

• Sponsorships and Partnerships

PepsiCo's collaboration with influencers and celebrities who resonate with target demographics to endorse products is an example of which marketing strategy?

• Event Marketing

• Influencer Marketing

• Digital Marketing

• Cross-Promotions

What is the typical price range for a 330ml Pepsi can in Vietnam?

• 5,000 - 8,000 VND (approximately 0.2 -

  0.35 USD)

• 8,000 - 12,000 VND (approximately 0.35 -

  0.5 USD)

• 12,000 - 15,000 VND (approximately 0.5 -

  0.65 USD)

• 15,000 - 20,000 VND (approximately 0.65

  - 0.85 USD)

What factor helps Pepsi maintain customer loyalty in Vietnam?

• Product quality

• Attractive packaging

• Advertising campaigns

• Reasonable pricing

What is the goal of Pepsi's pricing strategy in the international market?

• Increase prices to boost profits

• Lower prices to dominate the market

• Keep prices competitive to appeal to all economic classes

• Raise prices to enhance brand image

In the TVC video, what type of water is not used?

• Pepsi

• Soda

• Lipton

• Coca cola