SWOT Analysis

What does the 'S' in SWOT stand for?

• Strategy

• Strengths

• Solutions

• Systems

Which of the following is an example of a strength in a SWOT analysis?

• High employee turnover

• Strong brand reputation

• Emerging market trends

• Economic downturn

In a SWOT analysis, which of the following would be considered a weakness?

• High customer satisfaction

• Limited financial resources

• New market opportunities

• Technological advancements

What is the primary purpose of identifying strengths in a SWOT analysis?

• To highlight areas for improvement

• To leverage them for competitive advantage

• To identify potential threats

• To explore new opportunities

Which of the following is a method to identify weaknesses in a SWOT analysis?

• Conducting a competitor analysis

• Reviewing financial statements

• Analysing market trends

• Assessing customer feedback

Opportunities in a SWOT analysis are typically:

• Internal factors

• External factors

• Strengths

• Weaknesses

Which of the following could be considered an opportunity in a SWOT analysis?

• Declining market share

• New technological advancements

• High production costs

• Poor customer service

What is the main goal of evaluating opportunities in a SWOT analysis?

• To identify internal strengths

• To mitigate potential threats

• To capitalise on external possibilities

• To highlight weaknesses

Which of the following is an example of a threat in a SWOT analysis?

• Strong financial position

• New competitors entering the market

• High employee morale

• Innovative product line

What is the purpose of assessing threats in a SWOT analysis?

• To identify areas of strength

• To prepare for potential challenges

• To find new opportunities

• To highlight internal weaknesses