SMS L5

What does the marketing funnel (conversion funnel) represent in digital marketing?

• The transformation of an Internet user to customers or brand ambassadors

• The process of creating a website

• The steps to design a logo

• The method of writing a blog post

Which stage in the conversion funnel comes after 'Awareness'?

• Conversion

• Loyalty

• Consideration Evaluation

• Public

What is the final stage in the conversion funnel?

• Awareness

• Conversion

• Consideration Evaluation

• Loyalty

Who are considered 'Prospects' in the conversion funnel?

• Public

• Followers

• Prospects

• Clients

How can understanding your position in the conversion funnel help you?

• It helps you to better specify your objectives and KPIs

• It helps you to design better websites

• It helps you to write better content

• It helps you to create better graphics

What should your KPIs align with?

• Your personal goals

• Your company and department objectives

• Your friend's objectives

• Your hobbies

What does the document suggest about "bad" KPIs?

• They are actually "inappropriate" KPIs

• They are always wrong

• They should be ignored

• They are the best indicators

What allows you to carry out your objectives on time and optimize your efforts?

• Ignoring KPIs

• Having quantified performance indicators

• Following your instincts

• Asking for help

What does the Engagement Rate measure in social media?

• The number of unique users who have seen your content

• The percentage of users who click on a link or call-to-action

• The level of interaction with your content through likes, comments, shares, and other forms of engagement

• The total number of times your content has been displayed

What does Reach and Impressions track in social media?

• The number of unique users who have seen your content and the total number of times your content has been displayed

• The level of interaction with your content

• The percentage of users who click on a link or call-to-action

• The number of likes and comments on your content