Persuasive Delivery Techniques

What are the three key elements of persuasive communication according to Aristotle's Art of Persuasion?

• Ethos, Pathos, Logos

• Emotion, Logic, Credibility

• Persuasion, Audience, Context

• Storytelling, Visualization, Delivery

What is the purpose of the Purpose, Audience, Context framework in data storytelling?

• To engage the audience emotionally

• To provide statistical data and research findings

• To create conflict and resolution in the story

• To tailor the data story to my target intent, audience and context so that expectations are aligned

Which element of a data story provides the major finding or central insight?

• Aha Moment/Climax

• Solution and Next Steps

• Setting/Hook

• Rising Insights

What is the main objective of using emotional appeal (pathos) in persuasive communication?

• To elicit specific emotions from the audience

• To engage the audience rationally

• To present logical reasoning and evidence

• To establish credibility and authority

How can a presenter appeal to the audience's emotions in a data story?

• Providing statistical data and research findings

• Demonstrating expertise and knowledge

• Using persuasive techniques e.g. metaphor, repetition, simile, images

What is the key message of a data story expected to contain?

• Personal anecdotes, Vivid language, Audience values

• Credible sources, Logical reasoning, Statistical data

• Action verb(s), Clear and specific reasons, Impact on humans

How can a presenter balance details with insights in a data story presentation?

• Say the 'so what', not just individual data points

• Provide relevant qualifications and credentials

How can a presenter establish ethos in persuasive communication?

• Addressing the audience's fears, hopes, or desires

• Using personal anecdotes and vivid language

• Demonstrating expertise and knowledge on the subject matter

Choose your favourite attention-getter(s):

• Quote/Statistic

• Share an anecdote

• Ask a question

How would you prefer to end your presentation?

• Short summary

• Quote

• Call to action