Corporate Communication & Public Relations

Who is responsible for the reputation?

• Corporate Communicaiton

• Public Relations

• Both

Which one is possible? More than 1 correct answers

• Public relations can be independent from corporate communication.

• Public relations work with corporate communication team.

• Public relations is usually contracted to respond to crisis.

• Public relations work with individuals and businesses.

Who is responsible for employee relations?

• Public Relations

• Corporate Communications

• Both

• I don't know

Who has a wide range of activities aimed at creating a favorable reputation?

• Public Relations

• Corporate Communications

• Both

• I don't know

Who is responsible for shaping public opinions?

• Public Relations

• Corporate Communications

• Both

• I don't know

How does a company to communicate with the public?

• Memos

• Emails

• Press Releases

• Company Newsletter

How does public relations communicate with the public? More than 1 correct answer

• Advertisement

• Paid Media

• Interviews

• Earned Media

Who writes the speech for a CEO? More than 1

• Public Relation Personnel

• Corporate Communication Personnel

• Speech Writer

• Ghost Writer

Publicity is......attention given to a company or individual.

• controlled

• uncontrolled

• controlled and uncontrolled

• favorable

What is a PR stunt?

• Planned event as part of a campaign to attract attention.

• Released statement from a company or individual.

• Press release from a company or individual.

• Strategy of controlled information release.