The Introduction of Digital Marketing

Email Marketing involves:

• Sending promotional messages via email to drive engagement, sales, or brand awareness.
• Creating physical flyers for promotion
• Using social media for advertising
• Sending text messages to drive engagement

Conversion Rate indicates the percentage of visitors who:

• Complete Signup or Purchase

• Share the website on social media
• Read the terms and conditions
• Click on the homepage

Technical SEO involves:

• Analyzing and optimizing website speed

• Managing customer service inquiries
• Designing website graphics
• Creating engaging social media content

SEM stands for:

• Social Media Marketing

• Search Engine Management

• Search Engine Marketing

• Systematic Engagement Management

CPC stands for:

• Customer Per Click

• Content Per Click

• Click Per Cost

• Cost Per Click

Which marketplace allows direct connection with clients?

• Upwork

• LinkedIn

• SeoClerk

• Fiverr

Local SEO aims to attract:

• Investors

• Business partners

• Local customers

• International customers

Image SEO does NOT involve:

• Using descriptive filenames

• Adding alt text

• Optimizing image dimensions

• Creating video content

A Landing Page is designed to:

• Entertain visitors

• Display ads

• Host webinars

• Capture visitor information

Mr. X opens a store in Chasara, Narayanganj. He sells sweet products. He wants to increase customers in his shop. What service he must need to stand out?

• Local SEO

• AD Campaign

• SEO

• Technical SEO