CIM Eligibility Test - Sample test

CIM Eligibility Test - Sample test

50 Qs

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CIM Eligibility Test - Sample test

CIM Eligibility Test - Sample test

Assessment

Quiz

others

Practice Problem

Hard

Created by

KIRAN MANEY

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50 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

1. Which of the following is an element of the MICRO marketing environment?

Interest groups
Tax incentives
Political lobbyists
Consumer legislation

2.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

2. Ross is a marketing manager and is undertaking an assessment of the organisation's micro-environment. Which ONE of the following tools will be most useful to him?

Ansoff matrix.
GE matrix.
PESTEL analysis.
Stakeholder mapping.

3.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

3. By understanding customers and their needs marketing organizations should be able to achieve which of the following more easily?

Customer classifications.
Customer systems.
Customer satisfaction.
Customer resistance.

4.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

4. Which of the following should always be an element within a marketing plan?

Exchange.
Adoption.
Control.
Testing.

5.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

5. Claire is a marketing manager. She has been tasked with identifying ways of improving customer satisfaction levels for her product portfolio. Which of the following should she do first?

Schedule marketing activities.
Increase her budget.
Understand buying behaviour.
Design a marketing mix.

6.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

6. A student union wants to gather quantitative data from first year students. It has no budget for this activity but it wants to give every student the opportunity to participate. Which ONE of the following would be the best method of obtaining this data?

Focus group.
Interview.
Observation.
Online survey.

7.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

7. Which of the following is frequently a 'trigger' for consumers at the 'need recognition' stage of the buying process?

Advertising.
Segmentation.
Positioning.
Cold calling.

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