
CIM Eligibility Test - Sample test
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Practice Problem
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Hard
KIRAN MANEY
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50 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
1. Which of the following is an element of the MICRO marketing environment?
2.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
2. Ross is a marketing manager and is undertaking an assessment of the organisation's micro-environment. Which ONE of the following tools will be most useful to him?
3.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
3. By understanding customers and their needs marketing organizations should be able to achieve which of the following more easily?
4.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
4. Which of the following should always be an element within a marketing plan?
5.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
5. Claire is a marketing manager. She has been tasked with identifying ways of improving customer satisfaction levels for her product portfolio. Which of the following should she do first?
6.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
6. A student union wants to gather quantitative data from first year students. It has no budget for this activity but it wants to give every student the opportunity to participate. Which ONE of the following would be the best method of obtaining this data?
7.
MULTIPLE CHOICE QUESTION
30 sec • 2 pts
7. Which of the following is frequently a 'trigger' for consumers at the 'need recognition' stage of the buying process?
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