2.2.3 Promotion & 2.2.4 Place

Which of the following bests describes the process of a business establishing a distinct identity or personality for its products?

• Sponsorship
• Branding
• Advertising
• Promotion

Which of the following promotion strategies is an example of a special offer?

• Product trials
• 2 for 1
• Sponsorship
• Advertising

A business donates money to a local football team and, in return, the team displays the name and logo of the business on its kit. This an example of:

• Special offers
• Product trial
• Sponsorship
• Branding

Which of the following best describes the term targeted advertising online?

• When people spread information/promote the business and its products/services through social media
• A plan of how the business intends to communicate with its target audience
• Digital advertising which is aimed at specific individuals/groups who are likely to buy the product/use the service
• A business investing in an app/website for customers to buy its products easily

Which of the following promotion strategies uses the media to promote products to a target audience?

• Advertising
• Point of sale material
• Product trials
• Special offers

Which of the following is a benefit of 2 for 1 offers as a promotion strategy?

• The brand may be damaged in the long term
• Short term boost to sales
• Data regarding the shopping habits of customers can always be collected by the business
• Increases the profit made on each unit sold

Which of the following best describes the term sponsorship?

• Actively creating a unique identity for a business’s products
• The use of Twitter and Facebook to communicate with customers
• Short term incentives to encourage customers to buy a product
• When a business pays to be associated with an event

A haircare business launches a new shampoo range. Which of the following promotion strategies would encourage customers to try the product without having to make a purchase?

• Special offer
• Sponsorship
• Branding
• Product trial

A sporting venue directly sends information and updates electronically to people who have previously bought tickets online. This is an example of the organisation using:

• Viral advertising via social media
• Branding
• E-newsletters
• Special offers

Which of the following is most likely to be a drawback to businesses of using product trials?

• They are often very expensive
• The business has less/no control over the message communicated
• The image of the brand might be damaged in the long term
• The product is more likely to be a success when launched