
1.03_SE883 SEM I Review
Quiz
•
Other
•
9th - 12th Grade
•
Practice Problem
•
Easy
Belinda Pridgen
Used 9+ times
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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
When customers make purchases, they are actually buying the __________ that products offer.
prestige
services
benefits
features
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Determine whether the following statement is true or false: Two prospects may buy the same product to obtain different benefits.
False; prospects buy products based on the products’ features.
False; products offer the same benefits to all prospects.
True; all prospects have the same product wants and needs.
True; products offer different benefits to different prospects.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The reasons that cause people to purchase products are called
needs
features
wants
buying motives
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
When people make purchases on the basis of reason or logic, they are using __________ buying motives.
rational
emotional
patronage
inappropriate
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
When customers buy on the basis of their feelings or impulses, they are using __________ buying motives.
rational
emotional
detached
patronage
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Customers purchase from one business rather than another because of __________ buying motives.
rational
emotional
patronage
impulsive
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
The concern for a product’s durability can best be described as a(n) __________ buying motive.
rational
emotional
patronage
traditional
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