Quiz on Kodak's Downfall

What was the core business of Kodak?

• Selling food

• Selling computers

• Selling film

• Selling clothing

When did Kodak file for bankruptcy protection?

• 2020

• 2005

• 2012

• 2018

Who created the first prototype of a digital camera for Kodak?

• Clark Gilbert

• Kevin Systrom

• Steve Sasson

• Mark Zuckerberg

What was the name of the photo sharing site acquired by Kodak in 2001?

• Shutterfly

• Snapchat

• Instagram

• Ofoto

What lesson can be learned from Kodak's downfall according to the article?

• Always stick to traditional methods

• Embrace new business models

• Ignore digital technologies

• Avoid investing in new opportunities

What was Kodak's market capitalization in 2013?

• Around $5 billion

• Less than $1 billion

• Over $10 billion

• Exactly $1 billion

What did Kodak do with the photo sharing site Ofoto?

• Closed it down

• Rebranded it as Kodak Moments

• Used it to print digital images

• Sold it to Facebook

What did Fuji Photo Film do differently compared to Kodak?

• Focused only on film business

• Ignored digital technologies

• Explored new opportunities

• Stagnated and stumbled

What lesson should companies learn from Kodak's story according to the article?

• Always follow the competition

• Stick to the same business model forever

• Embrace new business models

• Avoid investing in new technologies

What question should companies ask when considering digital transformation according to the article?

• What color should our logo be?

• How many employees do we have?

• What business are we in today?

• Which social media platform is the most popular?