Quizz 2023

Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a thrid-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key. What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?

• A. Import File > Data Extract > File Transfer > Import File
• B. File Transfer > Import File > Data Extract > File Transfer > Import File
• C. Import File > Query > Data Extract > File Transfer > Import File
• D. File Transfer > Import File > Query > Data Extract > File Transfer > Import File

Northern Trail Outfitters is having their regional supplier conference and wants to allow attendees to request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions. Which solutions should they use?

• Existing Email Event Notification Subscription
• CloudPages opt in to Event Journey
• Smart Capture and Triggered email messaging
• Keyword opt in and SMS Messaging

A customer wants to configure appointment reminders for patients in their clinic. The reminder should be sent one day before the appointment date at 10 a.m. and the appointment record should be updatd in the CRM to indicate the patiient was sent a reminder email. What solution could be recommended?

• Create a journey with CRM data entry source triggered on the reminder date and use Journey Builder activities to send a reminder and update the record in Synchronized Data Extension.
• Create a daily scheduled automation to refresh the audience, and use Automation Studio activities to send a reminder with AMPscript in the message to update the record in Synchronized Data Extension.
• Create a journey with CRM date based entry source, and use Journey Builder activities to send a reminder and update the record in CRM.
• Create a daily scheduled automation to refresh the audience, and use Data Extension entry source for a journey with activities to send a reminder and update the record in CRM.

Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent. What processes should they utilize to ensure a timely delivery across email and SMS?

• Multiple path journey with engagement Split if password reset link clicked; if link not clicked, then SMS Password Reset activity
• Transactional email send with the event notification service response to determine and trigger an API call to an SMS message
• Triggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends
• Triggered send definition, and use API response to determine and send API call to trigger an SMS password reset

Northern Trail Outfitters recently upgraded their preference center to allow customers to indicate which products they are interested in and to have the ability to opt up and down in send volumen. They would like to configure the Delivery Options in a Journey Builder Email Activity to take these new data points into account. Which two options could allow them to meet the requirement? Choose 2 answers

• Auto-Suppresion List
• Publication List
• Domain Exclusion
• Suppresion List

Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a main data extension and purchase data is stored in a second data extension. Which two steps should they include to accomplish this journey? Choose 2 answers

• Change contact entry mode to no re-entry
• Configure activities within Automation Studio to update the purchase data
• Create a Data Relationship in Email Studio to relate the two data extensions
• Use Data Designer in Contact Builder to relate the two data extensions

A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails. What should a consultant recommend?

• Create an exclusion list with the known email adresses
• Create an auto-suppression list populted with subscriber keys
• Create an auto-suppression list populated with the known email addresses
• Populated a list using a query to exclude the subscriber key

Northern Trail Outfitters is growing and acquiring other organizations, each with its own instance of Sales Cloud. They are debating whether to upgrade Marketing Cloud Connect to Multi-Org. What consideration could be provided to help with the decision?

• Shared Salesforce Data Extensions will be enabled across business units
• Existing accounts cannot be upgraded to Multi-Org
• Custom profile and subscription centers will not be required
• Once an account is upgraded to Multi-Org, it cannot be turned off

A customar has a business requirement to exclude email addresses of certain contacts in their loyalty program from the sends with several sender profiles. These contacts are dynamically identified with the help of the SQL query on a daily basis. What solution should be recommended to automate exclusion of the identified email addresses from all future sends that use specific sender profiles?

• Exclusion data extension
• Auto-suppression list
• Suppression list
• Publication list

A customer wants to send SMS messages as part of a journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message. As part of the journey between 1 a. m. and 6 a. m., the customer prefers the message to not be sent. What solution should a consultant recommend to meet the criteria?

• Create a Journey Goal to exit subscribers from the journey
• Run a SQL Query at 12:30 a.m. to create a suppression list
• Create a BLOCKOUT window within the SMS Activity
• Run an Import Definition at 12 a.m. to create a suppression list