1: Creative Promotions

What is the primary goal of promotions in marketing?

• To enhance product quality

• To improve employee satisfaction

• To attract customers and increase sales

• To reduce production costs

Which of the following is NOT one of the 5 P's in the Marketing Mix?

• Profit

• Promotion

• Price

• Product

What does the Promotional Mix NOT include?

• Advertising

• Direct Marketing

• Personal Selling

• Product Development

Which promotional tool involves one-on-one interactions between a salesperson and a potential customer?

• Personal Selling

• Direct Marketing

• Publicity/PR

• Advertising

What is the role of a Project Leader in an advertising agency?

• Overseeing the entire advertising campaign

• Creating visual elements of advertisements

• Crafting the written content of advertisements

• Developing engaging content for digital platforms

Which step in the creative development process involves understanding the target audience and market trends?

• Creative Strategy

• Creative Execution

• Creative Objectives

• Marketing Background

What does the 'A' in the AIDA model stand for?

• Attraction

• Awareness

• Attention

• Action

Which component of the promotional mix focuses on managing the public image and reputation of a company?

• Sales Promotions

• Direct Marketing

• Publicity/PR

• Advertising

What is the final step in the creative development process used by advertisers?

• Marketing Background

• Creative Execution

• Creative Strategy

• Creative Evaluation

Which role in an advertising agency is responsible for crafting the written content of advertisements?

• Content Creator

• Project Leader

• Copywriter

• Graphic Designer