Social Media - Practice Test B

Leo wrote a SMART goal for the next social media campaign. Which part of a SMART goal describes what and where social media activity will occur?

• Measurable

• Realistic

• Actionable

• Specific

Matt owns a home building company. He is looking for new locations to build houses. He used an outside source that has multiple systems to capture and analyze data. Data was quickly gathered from social media sites, property taxes, and commercial development projects. The analysis did not provide meaningful results. What was missed?

• Velocity: The time it took to gather and process the data caused it to be outdated.

• Confidence: The data came from multiple sources which reduced the confidence score.

• Choice: Use multiple systems for the process instead of using just one system.

• Volume: The volume of data was too big to analyze and produce good results.

Peter is the moderator for the company’s social media accounts. It is his responsibility to detect a potential crisis before it goes viral. Which of the following are some of the things he should monitor?

• Company name, celebrity names, aggressive tones

• Competitor names, aggressive tones, celebrity names

• Slang words, aggressive tones, brand names

• Company name, company leader names, brand names

Ines is explaining the 90-9-1 rule to a coworker. Which of the following is an accurate statement about this rule?

• Ten percent of every 900 participants are active contributors.

• Nine percent of every online community will participate or contribute.

• One percent of every online community will only lurk or never participate.

• Ninety percent of every online community is very active.

What is the other term used for the preprocessing process?

• Aggregators

• Extracting data

• Cleaning data

• Web crawling

Sophia wants to introduce customer stories into the next social media campaign. The campaign will encourage the audience to post a success story from using one of the company’s products. She asks her team how they can make this new idea fun and exciting so that the engagement is high. Which of the following ideas would work best?

• Ask the company president to send a thank you letter to everyone who participates.

• Ask those who post a story to submit a picture to be put into a collage and hung in the cafeteria.

• Randomly invite ten different authors of a success story to a tour of the company.

• Gamify the stories by having the audience vote on the best customer story and provide a prize.

Lena’s team monitors the company’s social media account. They are aware that quality posts are harder to write than writing for newspapers. Which properties will classify a post as high-quality?

• Consistent tone, easily understood and lengthy.

• Includes media, is lengthy and complete.

• Organized logically, discriminates and is offensive.

• Usefulness, easily understood and organized logically.

Helen works for a company that sells hair accessories. She is building an online advertising campaign. She will have advertisements appear on social media and blogging sites dedicated to fashion. She is outsourcing this work and has been given a quote of two cents per click. What kind of advertising payment model is this?

• CPA

• CPL

• PPC

• CPF

Gary is the social media risk manager for a medical company. He has put a strategy in place and trained the company on risk awareness. What additional tasks should be performed?

• Monitor social media activity, gather data, and generate reports.

• Revise policies and restrict employee access to social media sites.

• Identify regulatory requirements and reporting requirements.

• Retrain employees in selective departments and respond to legal inquiries.

Company A holds webinars to review the next software release. Rico wants to add social media features to these webinars. He says it will improve audience engagement. Which of the following supports his position?

• The webinar can now support an unlimited audience size, which expands their reach.

• The communication becomes two-way and increases audience participation.

• The communication is one-way and controlled to reduce exposure to bad comments.

• The webinar content becomes factual and supports better understanding.