Social Media - Practice Test C

A retail store is looking for ways to expand its online sales. They want to know how many in-person store customers are also online shoppers that would join a membership program. What kind of big data strategy are they following?

• Social analytics

• Data exploration

• Performance management

• Decision science

Josh has been asked to brief the leadership team on the results of this year’s social media campaigns. What type of report should he create?

• Team

• Executive

• Campaign

• Community

Moe has been asked to draft strategies to improve how the company is ranked on search engine results. Moe is looking first at how social media can have an impact. Which of the following would be an easy but effective strategy to implement?

• Include links to the company’s website on all posts.

• Use videos and images on at least 50 percent of all posts.

• Increase the number of influencers that the company leverages.

• Eliminate the use of hash tags and keywords on posts.

What would a kilobyte of data in a social media post look like?

• Approximately 873 pages of text or 4 books that are 200 pages long

• Approximately 2-3 paragraphs of text

• Over 900 hundred million pages of text or 4.5 million books

• Almost 900,000 pages of text and 4,500 books

The social media team wants to increase how many influencers they use on social media by 10%. They are developing an outreach campaign to achieve this goal. Which of the following would be an effective strategy to use?

• Implement an employee campaign that rewards those who submit ten or more good names.

• Send a letter to every name that is in the company’s customer database.

• Use a landing page link that lists perks for company influencers along with a sign-up link.

• Use text messaging along with phone calls to create interest in being an influencer.

Sue is planning her first social media campaign for her sewing business. She knows who her target audience is and intends to use influencers. How should she choose the social media platforms to use?

• Select platforms geared toward professionals.

• Select platforms that are geared toward the younger generation.

• Select platforms that her target audience is active on.

• Select platforms that are primarily used for photo sharing.

Kaito is the social media manager for a company that makes automobile parts. He asked the engineers to write some blog posts on how quality cars are designed. Why did Kaito want to implement this social media trend?

• The brand’s reach will include engineering experts who may want to come work for the company.

• The engineering department stays motivated to design new ideas which will improve the brand.

• The company culture improves which motivates employees to promote the company brand.

• The company will be seen as an expert on the topic which will increase brand reach.

Company A wants to study social media data from the last three years. They are looking for patterns that will guide their plans for social media campaigns next year. What is this process called?

• Social media aggregation

• Social media crawling

• Social media mining

• Data cleansing and transformation

Arturo has been asked to create benchmarks for the company’s social media use. How can he calculate the social media reach?

• Add up the number of followers you have on each social media site.

• Add up the number of followers you have and how many times they repost your content.

• Add up the number of comments on ten posts per social media site

• Add up how many likes your posts receive and subtract the negative sentiments.

Leo is reviewing the results from a survey posted on social media. The goal is to classify respondents as primary, secondary or tertiary. Then the probability of each group purchasing company products will be determined. What stage of the social media strategy plan cycle is Leo in?

• Monitor and adjust

• Set goals

• Identify target audience

• Listen and analyze