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What pricing strategy does TH True Milk primarily use to differentiate its products in the market?

• Cost-plus pricing

• Cost-plus pricing

• Premium pricing

• Economy pricing

Which factor most influences the pricing decisions for TH True Milk products?

• Production costs

• Competitor pricing

• Brand positioning

• Seasonal demand

What is the official etablished date of Th true milk?

• 24/2/2004

• 24/1/2004

• 24/9/2004

• 24/12/2004

What are the weaknesses of the product?

• Must compete to create a brand with big competitors in the market

• High product price

• Professional and highly qualified staff

• All the above answers

How does TH True Milk use customer feedback?

• To develop new flavors

• To continuously improve and enhance product quality

• To determine packaging designs

• To set product prices

Which strategy helps TH True Milk serve a broader customer base?

• Offering only unsweetened milk

• Providing a range of products from unsweetened to flavored fresh milk

• Reducing the variety of their product offerings

• Limiting production to a single type of milk

How many TH True Mart stores are currently operating across the country?

• Nearly 100

• Nearly 200

• Nearly 300

• Nearly 400

What are the two types of direct distribution channels used by TH to bring products to consumers?

• Supermarkets and grocery stores

• True Mart store chain and online ordering

• Markets and convenience store chains

• Markets and convenience store chains

What is the main communication message emphasized by the brand?

• Body shape and style

• Genuine nature

• Trade marketing

• Nutritional content

Which methods are used by TH True Milk in their advertising campaigns?

• Online social media advertising

• Press, TVCs on VTV and HTV, outdoor advertisements

• Radio advertisements

• Direct mail marketing