B310 Lesson 10

Which of the following BEST describes a media event?

• An event organised by the media to interview an organisation’s spokesperson.

• An event organised by the media to seek clarifications from an organisation.

• An event organised for the media to get additional information following a press release.

• An event organised for the media to share important updates following a crisis.

Which of the following is NOT a type of media event?

• Expected event

• Planned event

• Unexpected event

• Promotion event

Which of the following is NOT a description of a media event?

• A launch party organised by Google for the launch of its newest smartphone

• A media lunch organised by the Ministry of Education to explore new story angles

• A press conference called by the Singapore Civil Defence Force to provide updates of a major fire in Tuas

• A press junket organised by Disney Pixar to publicise their latest film Toy Story 4

Which of the following is a key characteristic of a press conference?

• A press conference must be held in a large venue

• A press conference should only have one knowledgeable speaker on the panel

• A press conference must allow media to pose questions the panel of speakers

• A press conference should be informal to allow journalists to be relaxed and roam around freely

Which of the following is the LEAST likely reason for conducting press conference?

• It is an efficient way of disseminating information to media because a large number of media will be in attendance

• It is the cheapest way of disseminating information to media because there is no need to meet up with each media outlet separately

• It is a good way of building relations with media because inviting them to a press conference allows them to interact with the PR team

• It allows the PR team to control the message and flow of information the media