Principles of Design

Visual __________________ is about ensuring your design is equally weighted on both sides of the central point.

• balance

• repetition

• movement

• proximity

The image is an example of

• typography

• color theory

• rule of thirds

• principles of design

Why is it important to have a focal point in a composition?

• To fill up space

• To create a sense of balance and harmony

• To direct the viewer's attention to the most important element

• To make the design more complex

___________________ in the principles of design refers to the path the viewer’s eye takes through a composition.

• Harmony

• Contrast

• Unity

• Movement

Select 4 of the 5 ways to create a focal point.

• Isolation

• Color

• Scale

• Instigation

• Pointing

unmarked areas between and within a design’s visual components.

It may be any color, texture, pattern—or even a background image.

Designers use it to create a balance between design elements and provide visual breathing room for content.

• black space

• white space

• outer space

• positive space

When things are ___________________, it means there’s a coordination between them (scale and size) that makes the design look aesthetically pleasing.

• elemental

• typographic

• justified

• proportionate

You can achieve ___________ by making clear relationships between visual elements. 

• scale

• unity

• alignment

• balance

The image is an example of which principle of design?

• scale

• emphasis

• movement

• proximity

True or False:

Negative space and white space represent the same concept.

• True

• False