Native Advertising Quiz

What is a key characteristic of native advertising?

• It is always located in the sidebar.

• It matches the form and function of the platform it appears on.

• It is only text-based.

• It is typically designed to look like a traditional banner ad.

Which of the following is NOT a common type of native ad?

• Sponsored content

• In-feed ads

• Display ads

• Recommendation widgets

Why might advertisers choose to use native ads?

• They are more likely to be avoided by users.

• They create a seamless user experience that reduces ad fatigue.

• They are cheaper than traditional advertising.

• They are typically only used for brand awareness.

Which statement best describes the difference between native ads and traditional ads?

• Native ads are always more expensive

• Traditional ads blend with the content, while native ads clearly indicate they are advertisements

• Native ads are designed to match the content of the platform they are on, while traditional ads stand out

• There is no real difference; they are just different names for the same thing.

How do native ads differ from Facebook ads in terms of placement options?

• Native ads are never displayed on social media, while Facebook ads are only on Facebook.

• Native ads can be placed on websites, apps, or social media platforms, while Facebook ads are only on the Facebook platform and its affiliated apps.

•  Facebook ads are always video-based, while native ads are only text-based.

• Native ads are more expensive to produce than Facebook ads.

What is the primary goal of native advertising?

• To directly sell a product.

• To inform consumers about upcoming sales.

• To engage the audience by providing relevant content.

• To increase website traffic.

How do native ads differ from Google Display Ads?

• Native ads are designed to match the style and format of the content they appear in, while Google Display Ads are usually more visually distinct and appear on various websites as banners or other ad formats.

• Google Display Ads are always text-only, while native ads use images

• Native ads can only appear in mobile apps, while Google Display Ads are limited to desktop websites.

• Google Display Ads are more likely to disrupt the user experience than native ads.

What is the term for a native ad that appears in a feed alongside regular content?

• Display ad

• In-feed ad

• Banner ad

• Video ad

Native ads can be classified as:

• Paid media only.

• Earned media only.

• Paid media that blends with organic content.

• Owned media only.

How can consumers identify native ads?

• They are always labeled as "sponsored" or "paid".

• They can be found only in search engine results.

• They have a different font style.

• They usually have an animation.