3 - Interviewing

The benefits of interviewing are...

• • Helps you gain information directly

• • Challenges your preconceptions

• • Deepens your empathy for others

• • Builds credibility with stakeholders

While interviewing make sure you...

• • Try to choose a location with minimal distractions if in person

• • Don’t put words into the interviewee’s mouth.

• • Resist the urge to conduct an analysis at this stage.

• Stick only to the question prepared prior to the interview.

Interviewing gives you an opportunity to...

• gather valuable information

• speak directly with the people who can help you make informed decisions

• clarify to the Interviewee which is the optimum process as against what is followed

• gain a better sense of people and their views

An interviewer should...

• “converse like a talk show host,”

• "think like a writer"

• "understand subtext like a psychiatrist"

• "have an ear like a musician"

• Determining a clear criteria for selecting interviewees is a good practice

• True

• False

Interviewing helps to understand the reasons behind users' experiences and their motivations

• True

• False