120 questions of E-commerce

What is the first step in creating an online business strategy?

• Identifying business goals

• Understanding what the competition is doing

• Knowing the market

• Aligning goals to the strategy

What is the purpose of the 'See, Think, Do, Care' framework?

• To help determine a marketing strategy

• To help a business understand the customer journey online

• To help a business reach a global audience

• To give insight into specific customer groups

Once you've worked out your Unique Selling Proposition (USP), how would you use it in a long-term online strategy?

• Incorporate it within marketing materials across all channels to help raise customer awareness

• Create an email campaign letting your customers know why you are unique

• Film a video explaining your unique selling point and send it to employees

• Create a press release and distribute it through your channels

Why is optimizing customer touchpoints online beneficial for businesses?

• It allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility

• It gives businesses the opportunity to save money on online advertising

• It provides customers with value every time they come into contact with a brand, helping build trust

• It gives businesses an opportunity to collect more data from potential customers

What type of information can KPIs provide?

• Audience segmentation

• Long-term projections

• Financial viability

• Board decisions

What should be the first step of a structured SEO plan?

• Identifying your ad budget

• Buying an analytics software

• Setting up your presence on social media sites

• Keyword research

Which of the following would be an ideal goal for an SEO plan?

• Increasing social media likes and followers

• Increasing how many relevant people visit your website

• Showing your website to as many people as possible

• Being in first place in SERP for any keyword

Fill in the blank: Short strings of specific keywords with low search volume are called ______.

• Long-hair keywords

• Long-tail keywords

• High-relevance keywords

• Top-tail keywords

Which of the following factors should you consider when optimizing your website for search engines?

• Color scheme

• Recycled content

• Inspiring business name

• Site popularity

When it comes to search ads, which of the following could dictate how an ad will perform against a competitor?

• Social media following

• Bid value

• Domain authority

• Average number of visitors to the company's website