Kodak Quiz

What industry did Kodak dominate during most of the 20th century?

• Video production

• Photographic film

• Digital media

• Social media

What was the primary focus of Kodak's management that led to their failure?

• Digital cameras

• Photography film

• Video cameras

• Social media

Which company is an example of a brand that failed due to disruptive innovation?

• Apple

• Kodak

• Google

• Microsoft

What is a key takeaway from Xerox's experience with innovation?

• Always invest in the latest technology

• Never change your business model

• Understand that technology can fail

• Focus only on one product

What did Xerox's management believe about the cost of going digital?

• It would be affordable

• It would be too expensive

• It would be unnecessary

• It would be profitable

What did Xerox's management fail to do?

• Invest in copy machines

• Innovate and adapt to new technology

• Maintain their current technology

• Focus on their core product

What was the initial success of Xerox's product?

• It was considered outdated

• It was way ahead of its time

• It was too expensive

• It was unnecessary

What is NOT a priority for brand managers during damage control?

• What to do first

• How to prioritize

• What social media tactics are best

• How to increase production

What is one of the short-term considerations mentioned in the document?

• Consumer confidence

• Employee satisfaction

• Product innovation

• Market expansion

What is required to respond rationally to an irrational situation during a crisis?

• Emotional reactions

• Cool heads

• Quick decisions

• Ignoring the situation