7 - Creative Matrix

What are the benefits of Creative Matrix?

• • Helps you generate a large number of ideas

• • Promotes divergent thinking

• • Helps you think of new and unusual ideas

• • Invites input from all team members

If you want to generate many wide-ranging ideas in a short amount of time, the structure of a Creative Matrix is useful

• True

• False

"Creative Matrix emphasises on the Quantity of ideas generated"

• True

• False

"Creative matrix is a matrix which does not spark ideas in the intersection of problem statement and enabler "

• True

• False

While practicing Creative Matrix...

• Limit the time to 15-20 minutes.

• • Urge the participants to draw pictures of the ideas.

• • Encourage the teams to fill every cell of the grid.

• • Tally the number of ideas per team. Reward quantity.

What does the Creative Matrix help teams to do?

• Brainstorm ideas across multiple categories and dimensions

• Brainstorm ideas one specific category

• Prioritise ideas

• Planning and Execution