Web Analytics Quiz

Hey there! Can you guess what 'Google Analytics' means in web analytics?

• A. The average amount of time that 'Visitors' spend interacting with content on a web page

• B. C and D are both correct.

• C. what customers do on a website.

• D. a free to use web tool that tracks customer demographics.

Hey there! Can you help Abigail, Mason, and Samuel with this fun question? What is the purpose of 'Heatmaps'' in web analytics?

• D. To spot key areas for optimization and improvement.

• C. To track browser activity by inserting an 'invisible' image into a web page

• A. They track movement and engagement on web pages by highlighting where users click and how far they scroll on a page

• B. A and D are both correct

What is the definition of 'Website Traffic' in web analytics according to Nora, Aria, and Ethan?

• D. The percentage of 'Visitors' who leave from a given page

• C. relates to the number of web visitors that visit a web page.

• B. A request for a file from the web server

• A. The sequence of pages followed by one or more website 'Visitors' on a given site

Hey there! Can you guess what 'Frequency / Sessions per Unique Visitor' measures in web analytics?

• A. The average amount of time that 'Visitors' spend interacting with content on a web page

• B. How often 'Visitors' 'Visit' a website

• D. The average number of 'Page Views' site 'Visitors' view/interact with prior to exiting the site/ending their sessions

• C. The percentage of 'Visits' where the 'Visitor' exits from the first page visited without visiting any other pages on the site

What is the definition of 'Page View Duration / Time on Page' in web analytics?

• A. The average amount of time that 'Noah' spends on each page of the site

• B. The average amount of time that 'Evelyn' spends interacting with content on a web page

• C. The sequence of pages followed by one or more website 'Benjamin' on a given site

• D. A request for a file from the web server

Hey there! Can you guess what 'Engagement Rate' means in the world of web analytics?

• B. The average amount of time that 'Visitors' spend interacting with content on a web page

• A. percentage of web visitors who are actively engaged with a web page

• C. The percentage of 'Visits' where the 'Visitor' exits from the first page visited without visiting any other pages on the site

• D. A single instance of a 'Visitor' following a hyperlink on a given web page

Hey there! Can you tell me what 'A/B Testing' means in web analytics?

• D. A request for a file from the web server

• C. The sequence of pages followed by one or more website 'Visitors' on a given site

• B. The average amount of time that 'Visitors' spend interacting with content on a web page

• A. a strategy used to compare the performance of two different versions of content to determine which one performs better.

Hey there! Can you guess why 'Session Duration' is important in web analytics?

• D. To provide valuable insights to marketers about customer activity

• B. To monitor browser activity by sneaking in an 'invisible' image on a webpage

• C. The average time 'Visitors' spend on the site during each 'Visit'

• A. To analyze the pages where 'Visitors' tend to exit the site frequently

Hey there! Can you tell me the meaning of 'New Visitor' in web analytics?

• A. A 'Visit' from a previously unidentified 'Visitor'

• B. The average amount of time that 'Visitors' spend interacting with content on a web page

• D. A single instance of a 'Visitor' following a hyperlink on a given web page

• C. The percentage of 'Visits' where the 'Visitor' exits from the first page visited without visiting any other pages on the site