Marketing Research Quiz

What is the main outcome that the research aims to achieve?

• Secondary objective

• Primary objective

• Descriptive objective

• Exploratory objective

Which type of research design is used to gain understanding of the research problem?

• Causal

• Exploratory

• Descriptive

• Quantitative

What is the purpose of a pilot study in marketing research?

• To present the research report

• To test the research instrument

• To analyze the data

• To finalize the research objectives

Which data collection method is associated with causal research?

• Focus groups

• Laboratory experiments

• In-depth interviews

• Observation

What is the first step in the marketing research process?

• Selecting the data collection method

• Choosing the research design

• Formulating research objectives

• Defining the research problem

Which sampling method selects sample units deliberately and subjectively?

• Simple random sampling

• Cluster sampling

• Systematic sampling

• Purposive sampling

What is the purpose of a marketing information system (MIS) in marketing research?

• To present the research report

• To design the research instrument

• To finalize the research objectives

• To gather and analyze information

Which type of questions are recorded on a predetermined scale with set values?

• Complicated questions

• Open-ended questions

• Closed-ended questions

• Scaled response questions

What is the importance of formulating research objectives in marketing research?

• To provide focus to the research project

• To present the research report

• To analyze the data

• To design the research instrument

Which type of research design answers questions like who, what, how, etc.?

• Descriptive

• Exploratory

• Causal

• Quantitative