
Promotion Quiz
Quiz
•
Business
•
7th Grade
•
Practice Problem
•
Hard
Wenxin Cheong
Used 1+ times
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15 questions
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1.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
What is the main goal of promotions in marketing?
To reduce brand image
To confuse customers about the product
To generate sales and create brand loyalty
To decrease customer awareness
Answer explanation
The main goal of promotions in marketing is to generate sales and create brand loyalty, not to reduce brand image, confuse customers, or decrease customer awareness.
2.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
Which of the following is an example of sales promotion?
TV commercials
Internet advertisements
Discount coupons
Newspaper articles
Answer explanation
The correct choice for an example of sales promotion is discount coupons, as they are commonly used to incentivize customers to make a purchase by offering a reduced price.
3.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
What is the aim of informative advertising?
To compete with other brands
To persuade the consumer to buy the product
To provide full information about the product
To create brand image
Answer explanation
The aim of informative advertising is to provide full information about the product, rather than competing with other brands, persuading the consumer, or creating a brand image.
4.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
What are the advantages of advertising on the Internet?
No queries can be made
Limited reach
Can be seen by a vast number of people
No comparison of quality and prices
Answer explanation
Advertising on the Internet has the advantage of being seen by a vast number of people, increasing the potential reach of the advertisement.
5.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
What is a disadvantage of advertising on television?
Expensive
Reaches a very large audience
Attractive display of moving images
Most young people watch TV programmes
Answer explanation
The disadvantage of advertising on television is that it is expensive, making it a costly option for businesses.
6.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
What is an advantage of advertising in magazines?
Published once a week/month
More expensive than newspapers
Attractive display with words and pictures
Not effective in reaching the target population
Answer explanation
An advantage of advertising in magazines is the attractive display with words and pictures, which can effectively capture the attention of the audience.
7.
MULTIPLE CHOICE QUESTION
45 sec • 1 pt
What is a disadvantage of advertising on posters/billboards?
Contain a voucher to encourage the reader
Easily missed as people go right past them
Detailed information in the ad
Eye-catching
Answer explanation
The disadvantage of advertising on posters/billboards is that they can be easily missed as people go right past them, reducing the effectiveness of the advertisement.
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