Promotion Quiz

What is the main goal of promotions in marketing?

• To reduce brand image

• To confuse customers about the product

• To generate sales and create brand loyalty

• To decrease customer awareness

Answer explanation

The main goal of promotions in marketing is to generate sales and create brand loyalty, not to reduce brand image, confuse customers, or decrease customer awareness.

Which of the following is an example of sales promotion?

• TV commercials

• Internet advertisements

• Discount coupons

• Newspaper articles

Answer explanation

The correct choice for an example of sales promotion is discount coupons, as they are commonly used to incentivize customers to make a purchase by offering a reduced price.

What is the aim of informative advertising?

• To compete with other brands

• To persuade the consumer to buy the product

• To provide full information about the product

• To create brand image

Answer explanation

The aim of informative advertising is to provide full information about the product, rather than competing with other brands, persuading the consumer, or creating a brand image.

What are the advantages of advertising on the Internet?

• No queries can be made

• Limited reach

• Can be seen by a vast number of people

• No comparison of quality and prices

Answer explanation

Advertising on the Internet has the advantage of being seen by a vast number of people, increasing the potential reach of the advertisement.

What is a disadvantage of advertising on television?

• Expensive

• Reaches a very large audience

• Attractive display of moving images

• Most young people watch TV programmes

Answer explanation

The disadvantage of advertising on television is that it is expensive, making it a costly option for businesses.

What is an advantage of advertising in magazines?

• Published once a week/month

• More expensive than newspapers

• Attractive display with words and pictures

• Not effective in reaching the target population

Answer explanation

An advantage of advertising in magazines is the attractive display with words and pictures, which can effectively capture the attention of the audience.

What is a disadvantage of advertising on posters/billboards?

• Contain a voucher to encourage the reader

• Easily missed as people go right past them

• Detailed information in the ad

• Eye-catching

Answer explanation

The disadvantage of advertising on posters/billboards is that they can be easily missed as people go right past them, reducing the effectiveness of the advertisement.

What is the purpose of sales promotions?

• To decrease sales

• To discourage new customers

• To reduce brand loyalty

• To achieve short-term increases in sales

Answer explanation

The purpose of sales promotions is to achieve short-term increases in sales by offering incentives or discounts to customers.

What is the aim of after-sales service?

• To charge additional fees for repairs

• To offer exchange or repair with no additional charge

• To discourage customers from buying

• To limit warranty period

Answer explanation

The aim of after-sales service is to offer exchange or repair with no additional charge, not to charge extra fees or discourage customers from buying.

What is the purpose of giving gifts as part of sales promotion?

• To discourage customers from buying

• To increase prices of products

• To limit the range of products

• To encourage customers to buy more products

Answer explanation

To encourage customers to buy more products