Digital Business Quiz

Digital entrepreneurship combines traditional entrepreneurship with an emphasis on new technologies.

• TRUE

• FALSE

Augmented reality does not allow consumers to visualize and test virtual objects in the real world.

• TRUE

• FALSE

Big Data refers to a large amount and complexity of stored data that conventional applications cannot transform into concrete decision-making.

• TRUE

• FALSE

Social media is not used for customer relationship and customer service.

• TRUE

• FALSE

Multichannel retailing provides customer relationship opportunities through both physical and virtual channels.

• TRUE

• FALSE

The internet has limited potential to increase the visibility of a business.

• TRUE

• FALSE

One disadvantage of digital business is the increased competition leading to lower profit margins.

• TRUE

• FALSE

Digital marketing is characterized by consumer-driven personalization and interactive communication.

• TRUE

• FALSE

Search Engine Optimization (SEO) aims to improve the visibility of a website in unpaid search results.

• TRUE

• FALSE

Cybersecurity concerns only arise from phishing attacks.

• TRUE

• FALSE