Marketing Quiz

How does KidRunner market their products?

• By giving away free samples.

• By using social media influencers.

• By effectively marketing to runners across the country.

• By sponsoring sports events.

What is the main reason KidRunner created a new product?

• To compete with other brands.

• Because kids don’t usually fit in running shoes.

• To increase their market share.

• To reduce production costs.

What is the benefit of bundling the pen, extra supplies, and accessories together?

• It increases the overall cost.

• It provides a discounted price.

• It makes the items harder to use.

• It reduces the quality of the items.

What is the primary purpose of an elevator pitch?

• A) To provide a detailed business plan

• B) To spark interest in your business idea

• C) To close a business deal

• D) To introduce yourself to a new employee

What is the purpose of the elevator pitch according to the text?

• To provide detailed information about a product

• To quickly promote your business

• To entertain potential clients

• To summarize a business plan

Who is Max Gunawan?

• The founder of a tech company.

• The founder of a foldable lamp company.

• The founder of a food company.

• The founder of a clothing company.

What is the main challenge mentioned for people who write movies, music, or books?

• Finding a good publisher.

• Marketing their work.

• The human limitation of memory.

• Getting good reviews.

Which of the following is NOT mentioned as a way to grab the interest and attention of listeners?

• Using a bold opening line

• Telling a story

• Offering a discount

• Offering an anecdote, statistic, or question

What was the hook used by Lumio in their pitch?

• A bold opening line

• A hands-on demonstration of their product

• A compelling story

• A statistical analysis

Why is it important for the audience to know about the presenter during a pitch?

• Because the presenter represents the business

• Because the presenter sets the product price

• Because the presenter designs the product

• Because the presenter handles the marketing