Target Marketing IMC

Which of the following is NOT mentioned as a learning goal in the document?

• Compare and contrast mass markets and target markets.

• Differentiate between mass marketing and target marketing.

• List the variables for market segmentation for the business customer.

• Study the impact of advertising on consumer behavior.

What should be created in the first step of an integrated marketing campaign?

• A promotional mix

• SMART goals

• A budget

• An action plan

Which variable of market segmentation is related to location?

• Geographic

• Demographic

• Psychographic

• Behavioral

Which characteristic of a target market ensures that customers are ready to make a purchase?

• A. Clearly defined wants and needs

• B. Money to buy the product

• C. Willingness and ability to buy the product

• D. Enough customers to be profitable

What is the primary purpose of demographic segmentation?

• To divide the market by geographic location

• To divide the market by personal statistics

• To divide the market by product preferences

• To divide the market by brand loyalty

What is the primary focus of psychographic segmentation?

• Age and gender

• Income and education

• Preferences or lifestyle choices

• Geographic location

What type of events are included in the activities and interests for behavioral segmentation?

• Cultural events

• Educational events

• Political events

• Scientific events

What is another type of target customer mentioned in the example?

• Local residents

• Corporate travelers

• Students

• Retirees

Who benefits most from the purchase according to the text?

• The company

• The employees

• The primary target

• The secondary target

Which of the following is NOT mentioned as a source of information for determining your target audience?

• Industry publications

• Search the internet for statistics

• Personal interviews

• None of the above