Marketing Quiz

Marketing Quiz

Assessment

Quiz

Business

8th Grade

Practice Problem

Hard

Created by

Latonya Wiley

FREE Resource

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50 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

What is the primary purpose of marketing?

To produce goods and services

To advertise products

To create and deliver value to customers

To manage company finances

2.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

Which of the following is NOT one of the 4 Ps of the marketing mix?

Product

Price

People

Place

3.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

What does a target market refer to?

The competitors in the industry

The group of people most likely to buy a product

The suppliers of raw materials

The employees of a company

4.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

Which of the following is an example of promotion in the marketing mix?

Setting a product price

Designing a product package

Creating a social media campaign

Choosing a store location

5.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

Which of the following best defines a brand?

The logo of a company

The unique identity and image of a product in the consumer's mind

The price at which a product is sold

The location where a product is sold

6.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

Why is it important for businesses to understand their target market?

To reduce production costs

To meet the specific needs and preferences of potential customers

To improve employee satisfaction

To set higher prices

7.

MULTIPLE CHOICE QUESTION

30 sec • 2 pts

Which of the following factors is most likely to influence a consumer’s purchase decision?

The company’s stock price

Advertising and promotions

The number of employees in the company

The company’s organizational structure

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