Kiểm tra tiếng anh chuyên ngành Marketing

The Shiseido sunscreen

____ you gave me is very good.

The Hershey chocolate__ you like comes from the United States.

Do you know the financial consultant

_____

are standing outside the bank?

The customers

________

purchased the Starbucks coffee are from Japan.

The insurance company __

reputation is good has an office in London.

When sales and profits decrease.

When there are customer satisfaction and increasing profit.

When the sales growth is slow and there is not profit.

When the company finds and develops a new idea.

When sales growth slows down and there is competition in

the market.

the marketer’s task is to develop this new product into alternative product concepts, find out how attractive each concept is to customers, and choose the best one.

The stage of new-product development in which the productØ  and its proposed marketing program are put on trial in realistic market settings.

to spot good ideas and drop poor ones as soon as possible.

calls for experiment with a group of target consumers to find out if the concepts have strong consumer appeal.

The systematic search for new-product ideas.

Ø  pricing one item very low and its complement very high

Ø  setting a high price for an item where you have a competitive advantage

setting a high price for unique high-quality item

Ø  pricing goods at a very low price to encourage people to buy them - often the prices are later raised

Ø  making the prices of goods/services as cheap as possible

shops run by a single company with multiple locations around the country

large no-frills stores located outside the town center

independently owned shops licensed to trade under the same name

small, independently owned stores selling essential products

shops located in the center of town