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Ôn tập cuối kỳ tiếng anh chuyên ngành Marketing

Authored by Phong Tran

English

University

Used 115+ times

Ôn tập cuối kỳ tiếng anh chuyên ngành Marketing
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11 questions

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1.

FILL IN THE BLANKS QUESTION

1 min • 1 pt

Product is anything that can be offered to a market for consumption that might satisfy a (a)   or need.

2.

FILL IN THE BLANKS QUESTION

1 min • 1 pt

Service is an activity, benefit, or satisfaction offered to a market that is (a)   (vô hình) and does not result in the ownership of anything

3.

CATEGORIZE QUESTION

3 mins • 1 pt

Tangible or Intangible product?

Groups:

(a) Tangible

,

(b) Intangible

Shiseido sunscreen

A financial consultant

A trip to Las Vegas

Starbucks coffee

Instagram account

Vietravel Airlines

Toyota cars

Apple iphones

4.

CATEGORIZE QUESTION

5 mins • 1 pt

Organize these options into the right categories

Groups:

(a) Consumer services

,

(b) Business services

,

(c) Public services

Education

Wholesale and retail

Financial services

Military services

Fire department

Transportation

5.

MATCH QUESTION

5 mins • 1 pt

Relative clauses

who

The customers

________

purchased the Starbucks coffee are from Japan.

which

Do you know the financial consultant

_____

are standing outside the bank?

that

The Hershey chocolate__ you like comes from the United States.

whose

The Shiseido sunscreen

____ you gave me is very good.

who

The insurance company __

reputation is good has an office in London.

6.

MATCH QUESTION

5 mins • 1 pt

Product life cycle

Product development

When the sales growth is slow and there is not profit.

Decline

When sales growth slows down and there is competition in

the market.

Maturity

When the company finds and develops a new idea.

Growth

When sales and profits decrease.

Introduction

When there are customer satisfaction and increasing profit.

7.

MATCH QUESTION

10 mins • 1 pt

1There are 7 main stages of the new product development process: Idea generation, Screening new ideas, Concept development, Concept testing, Marketing strategy development, Test marketing, Commercialization.

Test marketing

to spot good ideas and drop poor ones as soon as possible.

Concept development

calls for experiment with a group of target consumers to find out if the concepts have strong consumer appeal.

Screening new ideas

The systematic search for new-product ideas.

Idea generation

The stage of new-product development in which the productØ  and its proposed marketing program are put on trial in realistic market settings.

Concept testing

the marketer’s task is to develop this new product into alternative product concepts, find out how attractive each concept is to customers, and choose the best one.

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