Intro to Marketing Quiz

Intro to Marketing Quiz

Assessment

Quiz

Business

11th Grade

Practice Problem

Medium

DOK Level 1: Recall, DOK Level 2: Skill/Concept

Standards-aligned

Created by

Mathew Migliorini

Used 1+ times

FREE Resource

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15 questions

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1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

What is the primary purpose of market research?

To create advertisements

To understand consumer needs and preferences

To design product packaging

To set prices for products

Tags

DOK Level 1: Recall

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which of the following is a qualitative market research technique?

Surveys

Focus groups

Experiments

Observational studies

Tags

DOK Level 1: Recall

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

What does the term "consumer behavior" refer to?

The way consumers dispose of products

The way consumers select, purchase, use, and dispose of products

The way consumers are influenced by advertisements

The way consumers interact with salespeople

Tags

DOK Level 1: Recall

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which of the following is an example of a digital marketing strategy?

Television commercials

Social media advertising

Newspaper ads

Billboards

Tags

DOK Level 1: Recall

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

What is brand equity?

The financial value of a brand

The cost of creating a brand

The number of products under a brand

The market share of a brand

Tags

DOK Level 1: Recall

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which of the following is a primary data collection method in market research?

Literature review

Surveys

Internet search

Data mining

Tags

DOK Level 2: Skill/Concept

7.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

How can businesses use consumer behavior analysis to improve their marketing strategies?

By increasing product prices

By understanding consumer preferences and tailoring marketing efforts accordingly

By reducing the number of products offered

By focusing solely on product features

Tags

DOK Level 2: Skill/Concept

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