Chapter 1 Intro to Floral

The sum of a person's "people skills" and personal characteristics that make the person a valuable employee; a measure of potential employee's worth to the employer

• employability

• retail florist

• cash and carry

• floriculture

A floral business that carries only cut flowers, either single or in bunches.

• hybridization

• continuing education units

• hard good

• bucket shop

A floral designer who works for himself or herself and accepts jobs from several different floral shops.

• hard good

• portfolio

• freelance floral designer

• limited-service flower shop

Planned arrangement of plants in an indoor environment such as an office or hotel, or eve a private home.

• specialty shop

• buyers

• resume

• interiorscape

A measure of participation in continuing education activities.

• limited-service flower shop

• continuing education units

• hybridization

• wholesale florist

The art and science of growing and marketing flowers and ornamental plants, and the designing and marketing of flower arrangements.

• floriculture

• continuing education

• hybridization

• interiorscape

A floral business that offers a full range of both products and services to individual customers.

• continuing education

• employability

• specialty shop

• full-service flower shop

Crossing two different species or subspecies of plants to obtain seeds that have characteristics of both.

• hybridization

• Color Marketing Group

• entrepreneur

• wire service

Brief summary of a persons education, experience, professional achievements and other qualifications.

• horticulture

• retail florist

• resume

• full service flower shop

Non profit organization that predicts color trends for industries, products and services. CMG forecasts trends from one to three years in advance.

• floral designer

• wire service

• horticulture

• Color Marketing Group