OCR Bus: 2.4 Place

What is the function of distributors in the distribution process?

• They buy products from manufacturers and sell them to retailers or end consumers

• They create new products

• They provide technical support

• They design product packaging

What does the term "evolving needs" refer to in the context of distribution?

• The changing requirements and preferences of customers over time

• The physical movement of products from the manufacturer to the end consumer

• The process of selling products and services online

• The specific group of people that a business aims to reach with its products or services

How does Apple Inc. distribute its products?

• Only through physical retail stores

• Only through e-commerce platforms

• Through a combination of physical and digital distribution channels

• Only through wholesalers

What is the target audience?

• The group of people a business aims to reach with its products or services

• The manufacturers of products

• The intermediaries between manufacturers and retailers

• The online marketing strategies used by businesses

What advantage do e-commerce websites offer to businesses?

• Limited customer reach

• Global reach

• Higher transportation costs

• Limited product range

What is the importance of understanding the target audience for businesses?

• It helps in manufacturing products

• It helps in creating transportation services

• It helps in tailoring distribution strategies to effectively reach and engage customers

• It helps in reducing product prices

Which of the following is an example of a digital distribution channel?

• Retail stores

• Mobile apps

• Physical marketplaces

• Warehouse distribution

Which company has ventured into physical distribution by acquiring Whole Foods Market?

• Uber

• Amazon

• eBay

• Google

What is one way businesses can ensure accessibility in distribution?

• By increasing prices

• By leveraging both physical and digital distribution channels

• By reducing the number of distribution channels

• By focusing solely on physical stores

Compare and contrast retail stores and wholesalers as physical distribution channels.

• Retail stores are online platforms, while wholesalers are physical locations.

• Retail stores purchase products in bulk, while wholesalers sell directly to consumers.

• Retail stores are physical locations where customers can directly purchase products, while wholesalers purchase products in bulk from manufacturers and sell them to retailers.

• Retail stores act as intermediaries, while wholesalers provide a direct customer experience.