What is the study of individual customers, organizations, or groups' behaviour while selecting, purchasing, using, and disposing of goods, ideas, and services?

• Economics

• Consumer Behaviour

• Psychology

• Marketing

Who is a consumer?

• A producer of goods

• A person who purchases goods and services for the satisfaction of needs and wants

• Someone who resells goods

• A government official

What type of goods are those with a life span of more than three years?

• Consumer goods

• Single use goods

• Durable goods

• Non-durable goods

What does a consumer create in the market for different products?

• Monopoly

• Demand

• Supply

• Competition

What does consumer behaviour deal with?

• The way consumers spend their income on different services and goods

• The way consumers save money

• The way consumers invest in stocks

• The way consumers donate to charity

What are examples of services that consumers consume?

• Food, drinks, snacks

• Books, magazines, newspapers

• Banking, health care, insurance

• Electronics, furniture, clothing

What is the importance of consumer behaviour in the marketplace?

• It has no impact on organizations

• It decreases demand for goods and services

• It helps in understanding consumer actions and reactions

• It only focuses on producers

What are non-durable goods?

• Goods that are highly durable

• Goods that are resold by consumers

• Goods that are single use

• Goods that last for more than three years

What does a consumer's choice and need for a good and service impact?

• The government's policies

• Various decisions of an organization

• The weather

• The stock market

How does a consumer's behaviour show in the marketplace?

• Through their actions and reactions

• Through their silence

• Through their social media posts

• Through their dreams